Building a great product is only half the battle. If you don't know exactly who your customer is or how to reach them effectively, scaling your business becomes incredibly difficult.

For the next Antler Idea Lab on Thursday, 10th September, we are joined by Megan Root, Co-Founder of Grounded, Booch, and 254 Brewing Co., for a practical conversation on navigating the journey from early traction to mass-market scale.

We'll unpack what it actually takes to grow your consumer base, from answering the critical question of "Who's your customer?", to locking in product-market fit, and the tactical playbook for driving scale through modern trade.

The session is designed for early-stage founders and operators who want to successfully position their products, win on retail shelves, and make a lasting mark in the market.

The session is designed for early stage founders, and operators who wants to make their mark in the market.

Format

  • Closed, curated session

  • Limited seats to keep discussions practical and honest

  • Off-record by design