Building for India is one thing. Taking your product to the US is a completely different GTM challenge.

In this session, we’ll break down what it actually takes for an Indian startup to enter the US market, from understanding whether you’re ready to avoiding the mistakes that can make expansion slower and more expensive.

You’ll get practical frameworks, real examples, case studies, and hands-on exercises to help you think through your own India → US GTM strategy.

What we’ll cover

  • Are You Ready for the US? - A practical framework to assess your product, ICP, market, and readiness before expanding.

  • 14 Common Mistakes Founders Make - The mistakes that can derail or slow down your US expansion.

  • Real Examples & Case Studies - Learn from companies that have navigated the India → US journey, including what worked, what didn’t, and the lessons along the way.and much more !

Meet the Speaker

We’re joined by Anshul Tibrewala, Head of Marketing at Antler India.

Anshul brings 12+ years of experience across consumer, SaaS, and tech. He has led marketing, partnerships, and growth at McDonald’s India, AB InBev, and Sportskeeda, and has also worked with agencies on campaigns for brands including Marico, Mondelez, and Pepsi.

Before joining Antler, Anshul was the co-founder of Snipe, a gamification products venture, giving him a first-hand, day-zero perspective on building and growing a startup. At Antler, he leads brand, content, partnerships, and community while working closely with founders.

Who should attend?

Founders, product leaders, growth/GTM professionals, and startup teams thinking about entering or scaling in the US market.

Come with your questions, your current GTM challenges, and your startup context. You’ll leave with practical frameworks and a clearer way to think about taking your business from India → US.

About The GTM School

This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.

A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.

Community Partner: Paytm

We’re excited to have Paytm as the community partner for this session.

Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.

A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.