You can have a great product and a strong sales team, but selling into high-value accounts requires a different approach.

Account-Based Marketing (ABM) brings sales and marketing together around a focused set of accounts, with the goal of creating meaningful engagement and driving revenue from the accounts that matter most.

Speaker

Navien Ramesh, Head of Growth @ Hyperverge

Navien works on growth at Hyperverge, with hands-on experience building and executing growth strategies in B2B environments.

In this session, he’ll share practical lessons from his experience with ABM, including what worked, what didn’t, and how to think about ABM as a revenue-driven growth motion.

What will you learn?

In this session, you’ll build a practical understanding of ABM, from deciding whether it’s right for your business to actually putting the strategy into action:

  • Build & execute an ABM strategy that connects marketing activity directly to revenue.

  • Know when ABM makes sense and what types of businesses and sales motions benefit from it.

  • Identify and prioritise high-value accounts based on potential business impact and long-term value.

  • Understand what makes ABM work and why programmes fail, including timing, alignment, targeting and execution.

  • Explore the tools and playbooks that can help you build and run an ABM motion.

  • Learn from real examples through case studies and lessons from Navien’s experience.

  • Put it into practice with a hands-on activity to start building your own ABM strategy.

Who should join?

Founders, B2B marketers, GTM leaders, sales professionals, growth teams and anyone responsible for acquiring and growing high-value accounts.

Especially if you’re wondering:

“Is my business actually ready for ABM?”

“Which accounts should we focus on?”

“How do I get sales and marketing working together?”

“What should an ABM campaign actually look like?”

“How do I know if my ABM strategy is working?”

About The GTM School

This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.

A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.

Community Partner: Paytm

We’re excited to have Paytm as the community partner for this session.

Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.

A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.