You have 5 hours to find a real UX problem, rethink it, and build a better experience.

You’ll start by ordering a pizza and breaking down the experience. Why is this screen here? Why does this interaction work this way? What problem is it solving? What would you change?

In teams, you’ll pick one moment in the experience, rethink it, and build your own version in 5 hours.

Who is Ishita?

Ishita Bhatnagar, Sr. UX Designer at Domino’s, will take you behind the thinking that goes into designing the Domino’s experience, from understanding users and their behaviour to making decisions about every screen and interaction.

How the day looks

You'll work in teams to identify one problem in the food-ordering journey, rethink the experience, and turn your idea into a working prototype. Along the way, Ishita Bhatnagar, Sr. UX Designer at Domino's, will share how these decisions get made when you're balancing users, business goals, and real-world constraints, and you'll walk out having built something real, not just talked about it.

By the end of the day, you should leave with:

  • A better understanding of the principles behind good UX

  • A better understanding of product and UX trade-offs

  • Experience designing within real-world constraints

  • Feedback on your solution from an experienced product designer

Who is this for?

  • Product designers

  • Product managers

  • Developers & AI builders

  • Founders

  • UX researchers

  • Anyone interested in building better products

Note: The fees cover the venue and food costs, and GrowthX does not make a profit from this event. Access and credits for the AI tools used during the buildathon will need to be purchased by you.

About GrowthX

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