You have 6 hours to turn a real product into 3 AI UGC ads ready to launch.

AI can make a video in minutes. The real challenge is making someone stop scrolling, care about the problem, and eventually buy.

Bring a live product, its landing page, customer reviews, and any existing ad data. You’ll spend the day finding a real customer tension, writing stronger hooks and scripts, and using AI to turn them into finished UGC ads.

We’ll use tools like Higgsfield, Kling, HeyGen, DeepReel, and Runway to create and iterate on the ads.

You’ll work on:

  • Writing hooks and scripts that feel native to the platform

  • Creating AI presenters, voiceovers, product visuals, and videos

  • Building multiple creative angles for the same product

By the end of the day, you should leave with:

  • 3 finished AI UGC ads

  • Multiple hooks and creative angles

  • A repeatable workflow to produce more ad variations

  • A testing plan ready to launch

Who is this for?

This is for D2C founders, growth marketers, performance marketers, creative strategists, agency operators, and anyone responsible for creating or testing paid social ads.

You must bring a live product, landing page, or existing campaign to work on.

About your host?

Ashutosh Bharadwaj has spent 13+ years learning what actually makes people stop, click & buy. He has run and scaled performance marketing across North America, Europe, the Middle East & India, managing substantial Meta & Google budgets and relentlessly testing creatives, audiences, formats, offers & funnels.

Chandan Kumar is a growth strategist and founder with over a decade of experience across fintech, consumer internet, EdTech, and AI. He's led growth for Mahindra Finance, IDFC FIRST Bank, ByteDance, and Foundit, driving 300+ growth initiatives across businesses worth ₹2,500 Cr+ in revenue. He's now building Grovio AI, an AI-native Growth OS built for modern marketing teams.

Note: The fees cover the venue and food costs, and GrowthX does not make a profit from this event. Access and credits for the AI tools used during the buildathon will need to be purchased by you.

About GrowthX

GrowthX is an exclusive community where top founders, growth leaders & operators come to accelerate their careers & companies.

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