Workshop In 7 days
November
Thursday
10:00–16:00 2026 · Berlin time
You sign up with the host. foundercal only links to it.
Your event? Manage this listing Report a change
Outbound didn't die. Lazy outbound did. Buyers ignore templates, but they still answer a message that arrives at the right moment, about the right problem, from someone who clearly did the work.
In this workshop you design and build a lead generation engine where AI agents do the research and the heavy lifting, and you keep the judgement.
Six hours, hands-on, on your own ICP. You leave with a campaign, not a notebook.
About
Thursday at GTM Tech Week Berlin is sales day. We open with a full-day workshop on agentic lead generation: campaign design, ICP and messaging, timing and buying signals, and cold email that gets replies. Organized in collaboration with Revenue Enablement, Woodpecker, Zynt and Clay Cup finalists.
Every block combines short input with work on your own campaign, with the speakers in the room to review it. By the end of the day you have something you can launch the following week.
Strictly limited to 50 seats.
Led by:Krzysztof Pawlak, Co-Founder @ GTM Tech WeekAlex Muller, Founder @ Revenue EnablementDamian Lilla, Strategic Advisor @ WoodpeckerCezar Reszel, Co-Founder @ ZyntLeszek Lammel, Vice-Champion @ Clay CupMateusz Sekta, Founder Vanderbuild, Vice-Champion @ Clay Cup
Agenda
Before the workshop – Pre-workshop materials sent to you a few days before, so you arrive prepared and we start at full speed.
10:00 RevOps foundations (Alex Muller, Revenue Enablement)- The data, process & tooling your outbound runs on- CRM hygiene that lets agents workOutcome: Prepare GTM foundation before you start a campaign
11:00 Designing a lead gen campaign (Krzysztof Pawlak, GTM Tech Week)- From target market & offer to a campaign plan- Choose the right tactics, channels & assetsOutcome: Prepare a campaign idea that works for you by design
12:00 ICP & messaging (Damian Lilla, Woodpecker)- Who to target and what to say- Messages that feel written for one person, at scaleOutcome: Prepare your communication before you go to market
13:00 Lunch
14:00 Timing & buying signals (Cezar Reszel, Zynt)- Reaching accounts when they're ready to buy- The signals worth tracking for your marketOutcome: Know exactly “WHEN” to reach out to your prospect
15:00 Outreach workflows (Leszek Lammel, Mateusz Sekta - Clay Cup Vice-Champions)- Enrichment & research workflows in Clay- From signal to personalised outreach, automatedOutcome: Automate your lead generation workflows
What you leave with
A campaign plan – Target segment, offer and sequence for your next outbound push.
Sharper ICP & messaging – Reworked on your own market during the session.
A signal playbook – The buying signals worth tracking for your accounts.
An agent setup – The research and personalisation steps you can hand over to AI.
Who is this for?
Founders, sales leaders, SDR and BDR teams, GTM / Revenue / Sales / Growth roles and GTM engineers who own pipeline and want outbound that scales without sounding like a robot. Bring your laptop and your ICP.
Tickets
297 EUR net, lunch and coffee included. Strictly limited to 50 seats. Full Week Pass holders have it included.
Learn more
This workshop happens during GTM Tech Week Berlin.Check other events: https://luma.com/gtm-week
Full text on Luma .
Investors in the room
2 dates
Investors in the room
Founders pitch