Meetup In 3 weeks
November
Friday
10:00–12:30 2026 · New York time
Brand: The Last Moat
- Where
- Not stated
- Host
- Bereisheet Tech
- Entry
- US$10
- Sign-up
- Apply, the host picks
You sign up with the host. foundercal only links to it.
Meetup In 3 weeks
November
Friday
10:00–12:30 2026 · New York time
You sign up with the host. foundercal only links to it.
This event will be held in Hebrew.
Presented by the Bereisheet Tech CMO Community together with Leave a Mark.
Every company now has the same AI. Products get copied faster than ever, content is infinite, and every B2B website sounds the same. So what's left that can't be generated with a prompt?
Asaf Azulay, Partner & CMO at Team8, has one answer: brand. Not the logo and not the volume, but the trust that makes a buyer choose you, defend that choice to their CFO, and come back. The market agrees: in McKinsey's State of Marketing 2026 survey of senior CMOs, brand building ranked as the #1 priority for the year, while GenAI-driven marketing ranked 17th out of 20.
Drawing on how Team8 builds companies from day zero, Asaf shares five principles for B2B marketing leaders heading into 2027:
Be human. Community and in-person moments are a trust engine, not a distribution channel.
Put a face on the brand. People trust people: founders and experts, not logos.
Be bold. A real position means choosing what you won't say.
Start with the headline. Know the story before you build the campaign.
Balance magic and math. Creative brand work, backed by analytical execution.
You'll leave with three questions to take back to your team on Monday.
Agenda
6:00pm: Arrival and networking
7:00pm: Welcome from Bereisheet Tech and Leave a Mark
7:10pm: Brand: The Last Moat, Asaf Azulay
7:40pm: Open Q&A
8:00pm: Networking
Speaker
Asaf Azulay is a Partner and Chief Marketing Officer at Team8, where he leads global marketing and positioning across the fund and its portfolio companies, partnering with founders from inception to launch and growth. He led the evolution of Team8's brand under the positioning "Success by Design" and is behind initiatives such as CISO Village and Founders Village. Before Team8, Asaf was CMO of Bank Hapoalim and sat on its executive management team, leading the bank's first full rebrand in over a decade and driving the growth of bit, Israel's leading payment app. Earlier, he was CEO of BBDO IM. He was recognized as one of Globes' 40 Under 40.
About Bereisheet Tech
Bereisheet Tech is the largest Israeli tech community outside of Israel. Active for over a decade, the community includes 1,500+ members, hosts ~50 in-person events annually, and operates across 20+ content-driven sub-communities (Founders, AI, Product, VC, Fintech, Job Market, and more).
About Leave a Mark
Leave a Mark is a storytelling and communications agency working with tech companies in Israel and the US, building the narratives, decks, videos and brands that help them stand out.
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