Builders, operators, engineers and the Claude-curious: join us to understand why content creation is now an integral part of your professional journey! Hosted by our friends, Factorial.Designing self-improving experiences with ClaudeJonathan Centeno, VP of Product Design at Factorial, will explain what happens when traditional linear design cycle is replaced by continuously optimizing AI systems powered by Claude. He’ll show you how to build and evaluate these autonomous product loops, redefining creativity from crafting single solutions to steering entire self-improving engines.5 ways I use Claude for B2B content (without creating AI slop)Elena Bezborodova, B2B content marketing strategistSix months ago Elena started obsessively exploring how to use Claude in B2B marketing. She'll show her five favourite Claude workflows for running LinkedIn organic and paid campaigns for B2B SaaS, and how she keeps the output sounding human.How Claude edits all my videos (like a professional video editor)Matthew Sandys, AI education at ex WeWebMatthew hands his video editing to Claude. He'll walk through the workflow live, from raw footage to finished edit, and show where a human still makes the difference.Schedule18:00 Doors open18:15 Welcome18:30 Talks and Q&A19:15 Networking, drinks and snacks20:30 CloseWho it's forAnyone building with Claude or wanting to start. Engineers, founders, operators, marketers and designers are all welcome. No experience needed, just curiosity.Hosted by our friendsFactorial, Carrer de la Llacuna 56, Building C, Barcelona. Follow the signs from the entrance.Good to know• Spaces are limited and registration needs approval. If you can't come, please cancel so someone on the waitlist can take your spot.• We'll take photos and video. By attending, you agree they may be shared on Claude Community and Factorial channels. Tell a crew member if you'd rather not be in them.See you there!
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