Search is changing.

People aren’t just Googling anymore. They’re asking ChatGPT, Gemini, Perplexity and other AI tools for recommendations, answers and products.

In this session, we’ll break down what this means for builders and marketers through:

  • SEO vs GEO: what’s actually different, and why everyone is suddenly trying to figure out GEO.

  • How SEO feeds into GEO: understanding where traditional search still matters and how it contributes to AI visibility.

  • Practical GEO playbook: actionable ways to improve your visibility, with real examples and case studies.

  • Frameworks & lenses for GEO: how to think about AI search strategically instead of chasing random hacks.

  • FAQs: getting clear on the most common questions around GEO, AI visibility and what to actually do next.

Speaker

Vibin Baburajan | Founder at Epic Slope Partners

Vibin will share practical insights on how search is evolving, what GEO actually means for businesses, and how builders can start thinking about visibility in AI-powered search.

Who should join?

Founders, GTM & growth folks, marketers and builders who are trying to figure out:

“How do I get my product discovered in AI search?”“Is SEO still relevant?”“How do I make ChatGPT recommend my product?”“What should I actually do about GEO?”

Come curious. Leave with a clearer framework for thinking about AI search.

About The GTM School

This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.

A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.

Community Partner: Paytm

We’re excited to have Paytm as the community partner for this session.

Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.

A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.