Purchase decisions are increasingly shaped within AI-generated answers. As brands lose traffic from traditional Google search, many are gaining higher-intent leads from AI engines. Last October, McKinsey estimated that $750 billion in consumer spending will flow through AI search by 2028. Recent research also suggests that AI-referred visitors spend more time on websites and generate a higher average order value than visitors from traditional search.

Yet most companies have no idea what ChatGPT, Gemini, Google AI Overviews, Claude, or Perplexity are saying about their brand and products—or whether they’re being mentioned at all.

Join this workshop to discover how visible your company is in ChatGPT. You’ll learn how AI answer engines decide which brands to mention and recommend, how your visibility compares with your competitors, and what practical steps you can take to improve your presence.

Leading the workshop is Gwen Chen, Co-founder and CEO of SolCrys AI, joined by Sally Revell, Founder and Chief Coach of Generative Human. Sally will share her experience using SolCrys AI, offering a firsthand perspective on putting these insights into practice.

You'll leave with a clear understanding of how answer engines see your brand and what to do next.

Speaker overview:

Gwen Chen is the Co-founder and CEO of SolCrys AI. She brings five years of experience in media and 12 years across growth, content, and product marketing, with roles at AWS, UiPath, Google AppSheet, Financial Times, and Sensus. She led AppSheet’s growth engine before Google acquisition, launched UiPath’s first AI product in 2020, led marketing for AWS’s Data Integration portfolio, and supported AWS’s model training and inference products.

Passionate about bringing technical products to market, Gwen makes complex concepts accessible through clear communication and compelling storytelling. At SolCrys AI, she and a founding team of search, growth, and data practitioners are working to democratize marketing and go-to-market execution—helping businesses of all sizes confidently market their products without needing years of specialized training or large teams of experts.

Gwen also hosts Signals, a podcast exploring the intersection of AI and business. Through candid conversations with leaders she has worked with and admires, she unpacks what it takes to build, grow, and scale successful businesses, creating space to learn, challenge assumptions, and share practical insights.