Meetup In 4 weeks
December
Wednesday
17:30 2026 · Helsinki time
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Your add-on is not a product. It is a retention instrument. At this ProductTank Helsinki meetup, Doctoral researcher Hannu Peltonen shows what multiservice lifetime value looks like when you stop predicting it and start measuring what each move does: losing a service can cost four times what gaining it paid, one add-on turns out to be worth dropping, and half the damage lands in weeks.
Join us to explore this topic and meet up with peers on December 9!
Event Details: 🗓️ Wednesday 9.12.2026 🕕 17:30-20:00 📍Aalto / Viima (Puumiehenkuja 5, 02150 Espoo): https://www.aalto.fi/en/locations/viima 🎤 Hannu Peltonen (Doctoral Researcher at University of Helsinki): Your add-on is not a product, it is a retention instrument - What a service does to lifetime value, measured one removal at a time.
About the speaker: Hannu Peltonen is currently pursuing doctoral research in Customer value Management, focusing on subscription-based business models and the mechanisms that drive sustainable, long-term growth. Before Doctoral studies, he spent years working across SaaS and cybersecurity in the telecom sector, operating at the intersection of commercial strategy and technical execution. His background includes business development, go-to-market work in all aspects, growth optimization, customer journey, tech and sales training, churn and retention dynamics, customer journey design, analytics, and technical integration — with a consistent focus on recurring revenue models and scalable value creation.
Schedule: 17.30 Doors open & Networking 18:00 Talks & Discussions 20:00 Meetup ends
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Puumiehenkuja 5, 02150 Espoo, Espoo
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