Most early-stage founders start spending on marketing before they have decided who the marketing is for. Then the ads underperform, the posts go quiet, and the conclusion is that the channel does not work. Usually the channel is fine. The decision underneath it was never made.
This session is about those decisions. In sixty minutes we work through:
- ICP - who your offer is really for
- Positioning - One sentence that makes the right person recognise themselves and the wrong person leave
- Messaging - What you say
- Channels - Where you show up
- Retention ... and how to use AI in all this.
This is for you if you are selling something already, or about to be, and finding customers still feels like guessing. Early-stage founders and solo self-employed people
It is not for you if you want an overview of what marketing is, or a tutorial on a specific channel.
Free, Online, in English.
I am Shweta, a go-to-market strategist in Berlin. I work with early-stage founders on positioning, customer acquisition and channel strategy. I run this session monthly for The Migrant Accelerator and I am listed in the bga expert database for women founders in Germany.
