As a founder, turning your core business idea and brand positioning into a repeatable marketing engine can feel overwhelming when you are balancing multiple roles. Having great marketing ideas is one thing, but building a focused, scalable system that consistently reaches your ideal audience is what truly drives long term startup success. Join us for the first session of The Marketing Growth Lab, a practical four-part bootcamp created to guide you from strategy to action. In this hands-on workshop, you will learn how to turn your brand positioning into an actionable channel strategy, identify the right marketing channels for your business, and sharpen your core messaging. You will also discover practical ways to integrate AI into your workflow to research your target audience, optimize messaging, and execute your marketing more efficiently. What you’ll learn This hands-on workshop equips you with practical tools to move from marketing concepts to execution. In this session, you will: Identify key channels: Determine the most effective marketing channels for your specific business model and audience. Refine core messaging: Sharpen your value proposition and brand messaging across selected channels to maximize engagement. Assess paid strategy and web presence: Evaluate where paid marketing fits into your budget and ensure your homepage effectively supports your positioning. Leverage AI for efficiency: Discover how to use AI to research your target audience, polish your messaging, and streamline campaign planning. Build your execution plan: Walk away with a customized, one-page channel plan to guide your immediate marketing efforts. Founders face constant pressure to execute effective marketing with limited time and resources. Developing a clear marketing engine prevents wasted ad spend, cuts through digital noise, and ensures your team focuses on high impact growth channels. By embedding practical AI strategies directly into your workflow, you can move faster, optimize your operations, and build a strong foundation for sustainable customer acquisition. Who should attend This workshop is designed for ambitious innovators and teams who want to build a structured, efficient growth engine: Early stage founders ready to turn brand positioning into actionable marketing campaigns. Sole marketers and startup leaders seeking clarity on channel selection, paid media, and budget allocation. Entrepreneurs looking to incorporate practical AI workflows into their day-to-day marketing operations. Meet the speaker Michelle Campbell, Expert Advisor – Marketing, Innovation Factory Michelle brings extensive experience in guiding startups and scaling ventures through strategic marketing, brand strategy, and execution. As an Expert Advisor at Innovation Factory, she helps founders build sustainable growth models, adopt emerging technologies, and transform complex ideas into clear, market-ready campaigns. Accessibility and accommodation requests This event will be delivered virtually via Zoom with Closed Captioning (CC) available. If you require additional accommodations, please contact [email protected].