Twenty years ago, Beats changed the way the world thinks about sound, and it's kept the culture on speaker ever since. In this session, members of Beats' brand and sports marketing team pull back the curtain on the strategy behind two decades of staying power — from bold campaigns and iconic talent partnerships to the custom drops that turn products into cultural moments. Hear how Beats builds worlds around every launch, transforms "everyday" categories into cultural statements, and partners with talent to tell stories audiences can't get anywhere else. Whether you're building a brand, a follo