… but a business can have a vibe coded app!
AI is making it easier than ever to build a product. But building a successful business? That’s another story.This event is sponsored by The Union, F1 Consulting (f1consulting.tech), Craig Nakagawa and TJ Kneale.
The barriers to developing software, launching products, and automating entire business functions are collapsing. What once required teams of engineers, significant capital, and years of development can increasingly be accomplished by a handful of people in weeks.But the ability to build something doesn’t mean customers will buy it. And creating a product doesn’t necessarily create a sustainable business.Meanwhile, established companies face a different challenge. While executives focus on using AI to improve productivity and optimize existing operations, a new generation of AI-native competitors may be preparing to make their business models obsolete.The real question isn’t what AI can do. It’s how AI will change the basis of competition.Join four experienced business and technology leaders for a candid, provocative discussion about the opportunities and threats emerging as AI fundamentally reshapes business economics.We’ll explore:• Building vs. selling: When anyone can build a product, what separates a viable business from another AI experiment?• The new economics of disruption: How can AI-native startups challenge established companies with a fraction of their capital, workforce, and infrastructure?• The incumbent’s dilemma: Are established companies optimizing business models that may soon become obsolete?• Competitive advantage in the AI era: When technology becomes increasingly accessible to everyone, where will sustainable differentiation come from?• Offense and defense: How should entrepreneurs identify opportunities to disrupt established industries, and how should executives reinvent their businesses before someone else does?This is not another conversation about prompts, agents, coding, or AI productivity hacks.It’s a business strategy discussion about who wins, who loses, and why.Designed for experienced professionals, executives, entrepreneurs, investors, and business leaders who want to look beyond today’s AI hype and understand how the competitive landscape is changing.Expect candid perspectives, healthy disagreement, and an opportunity to connect with other experienced leaders navigating the same questions.Format: Interactive panel discussion followed by networking, drinks, and light refreshments.Seattle AI Week | Tuesday, October 27 | 4–6 PM Pacific | Downtown Seattle (venue details to follow)
