We're back at Ashton's for the final AI GTM Lab event of 2026!
On December 3rd, 8 GTM operators will each deliver a 10-minute AI GTM Playbook based on a real use case. What they built, how it works, what they learned, and what didn't work.
And we don't want the learning to stop with the talk. Each Playbook comes with a practical Workflow Pack designed to help you test the approach yourself, sent out to all attendees after the event.
Real practitioners. Real workflows. No vendor pitches or "future of AI" panels.
We'll also show how Pitstop is applying AI to sales hiring and coachability, including a live application of our approach.
The talks are followed by an open, audience-led panel chaired by Dave O'Mahony, Co-Founder of Soundboard and Tapestry.
Then we'll move to Christmas drinks, canapés, networking and music in a room of senior GTM leaders.
Who it's for:
Founders, CROs, VPs of Sales, RevOps, enablement and other GTM leaders who want to understand how AI is actually being applied across GTM. And what is worth testing inside their own teams.
Speakers: Emmett Kilduff - Co-Founder & Executive Chairman @ Pitstop Michael Kalinichenko - Senior AI Sales Leader @ Fin Christina Jenkins - GTM Lead @ Beautiful.ai Shantanu Shekhar - VP of RevOps @ Personio Richie Choudhary - Co-Founder & CEO @ Pitstop Jordon Martinez Lacken - Senior RevOps @ Supermetrics Stan Massueras - GM for Western Europe @ ElevenLabs Chris McCormick - Senior Sales @ OpenAI Angelina S. - Founding Member - EMEA SMB @ Anthropic
Panel Chair: Dave O'Mahony - Co-Founder @ Soundboard and Tapestry
Agenda:
16:30 - 17:00 Early Bird Arrival & Networking For Claude workshop attendees.
17:00 - 17:40 Claude Workshop with Anthropic A hands-on Claude workshop led by Angelina S., Founding Member - EMEA SMB at Anthropic.
17:40 - 18:00 Arrival & NetworkingMeet fellow GTM leaders and practitioners ahead of the main event.
18:00 - 18:05 Opening: Staying at the Cutting Edge of AI in GTM Emmett Kilduff on why keeping up with AI has become so difficult, what GTM leaders told us they need, and how AI GTM Lab is designed to help.
18:05 - 18:45 AI GTM Lab Playbook Talks: Part 1 Short, practical talks exploring how AI is being applied across GTM today. Real workflows, lessons and ideas you can take back to your team. Fin: Michael KalinichenkoBeautiful.ai: Christina Jenkins Personio: Shantanu Shekhar
18:45 - 19:00 Pitstop: Hiring, Roleplay & Continuous Coaching Richie Choudhary will show how AI can help companies see how someone sells, and how they respond to coaching, before they hire them, including a live application of our approach and three short customer testimonials.
19:00 - 19:20 Networking Break Grab a drink and meet fellow GTM leaders and practitioners.
19:20 - 20:00 AI GTM Lab Playbook Talks: Part 2 Supermetrics: Jordon Martinez Lacken ElevenLabs: Stan Massueras OpenAI: Chris McCormick Anthropic: Angelina S.
20:00 - 20:30 Speaker Panel & Open Q&A Chaired by Dave O'Mahony. An audience-led discussion with no prepared questions, so bring yours.
20:30 - 22:00Christmas Drinks & NetworkingContinue the conversations with the speakers and other senior GTM leaders, enjoy canapés & music for the Pitstop Christmas party!
About Pitstop:
Pitstop is reinventing sales coaching, starting before day one.
Our hiring assessment shows you how a candidate sells, and how they improve when coached, before you make the offer. Same role-specific conversation for every candidate, evidence you can inspect, and a decision that stays with your team. What you learn becomes their coaching plan on day one.
More at takeapitstop.com/solutions/hiring
Watch past AI GTM Lab Playbooks on YouTube: youtube.com/@AI_GTM_Lab
