Media Training to Raise Funds
Founders are constantly being asked to explain what they are building — to investors, journalists, customers, partners, and stakeholders. But having a strong idea is only part of the equation. You also need to know how to communicate it clearly, confidently, and in a way that makes people understand why it matters.
In this hands-on media training workshop, Mason Kesner will help founders become “media ready”: prepared to represent themselves and their companies effectively in interviews, investor meetings, stakeholder conversations, and other high-stakes moments.
The session will focus on practical techniques for: - Presenting yourself clearly and confidently in interviews - Explaining your idea without overcomplicating it - Defining the problem your company is solving - Communicating why that problem matters - Articulating the value of your solution - Explaining why you and your team are the right people to solve it - Tailoring your message for investors, media, customers, and other stakeholders - Staying concise, memorable, and credible when answering questions
About Mason Kesner
Mason brings 15 years of experience across brand, retail, advertising, growth, and commercial strategy. He founded and scaled Asmbly Agency, a 30+ person advertising agency serving more than 250 brands across three states before an eight-figure exit. His work has included major brands and organizations such as Walmart, Google, Hershey, KIND, Netflix, NBC Universal, Paramount Pictures, Pernod Ricard, Coca-Cola, L’Oréal, Johnson & Johnson, Samsung, and the U.S. Marshals Museum.
His background also includes public-sector and political communications work, including work connected to U.S. Congressman Marlin Stutzman, and supporting a $32M+ capital fundraising campaign for the U.S. Marshals Museum. Across his career, he has managed or directed hundreds of millions of dollars in cumulative campaign and media investment.
About Mana TechAt Mana Tech, our mission is to transform Miami into the ultimate hub for entrepreneurship across the Americas. From the heart of Downtown, Mana Tech is building the infrastructure of innovation that fuels this vision — connecting world-class entrepreneurs with capital, mentorship, and market access in a city positioned to lead the next era of hemispheric growth.By attending this event or confirming your attendance, you agree to receive marketing communications from Mana Tech and its affiliated brands. You may unsubscribe at any time.
