From Culture to Commerce: Building Brands Across Markets
What does it take to build a culturally relevant brand, reach new consumers, and successfully expand across markets?
The evening will explore brand building, e-commerce, distribution, technology, and market expansion, anchored by a timely real-world example: Thirteen Lune’s expansion into South Africa through its partnership with Takealot.com, South Africa’s largest online retailer.
Featured Fireside Speakers
Nyakio GriecoFounder, Relevant: Your Skin Seen & CEO, Thirteen Lune
Ryan FerreiraHead of Retail, Takealot
Karla LevickChief Marketing Officer, Takealot
Together, Nyakio, Ryan, and Karla will share perspectives from both sides of the partnership, including what goes into entering a new market, building the right retail and distribution relationships, and connecting brands with new consumers.
The evening will also feature a curated showcase of African brands and products from VeSoko, African Beers USA, and Topas ChinChin, complemented by food and wine from across Africa and the diaspora.
Join us for an evening of conversation, discovery, and connection around the future of consumer brands and cross-market growth.
