A panel of founders and operators unpacks how startups found a market niche, sharpened their positioning and won their first paying customers. The discussion focuses on honest lessons, including approaches that failed, before five Inner West founders deliver five-minute pitches to the panel and audience. Attendees can vote for the winner, then continue conversations over drinks. The event is aimed at founders from pre-launch to Series A, sales, marketing and product operators, investors, and anyone working on a clearer answer to what their business does.