You can build a great product, but getting it discovered is a completely different game.

Product Hunt can put your product in front of a highly relevant audience, but a successful launch takes more than simply publishing your product and hoping people show up.

This session is a practical breakdown of how to plan, execute, and distribute a Product Hunt launch, based on real launches and lessons from doing it multiple times.

Speaker

Harkirat Singh, Product & GTM @Noveum AI & Founder, AI Learn Circle

Harkirat has launched products on Product Hunt 3 times, learning what works across different launches and launch-day strategies.

He has achieved Product of the Day twice and finished Top 5 Product of the Day once.

In this session, he’ll break down the playbook, mistakes, distribution tactics, and practical steps behind those launches.

What will you learn?

You’ll work through a practical framework covering:

  • Before the launch - how to prepare your product, page, assets, makers and supporters before launch day.

  • Launch-day strategy - what to focus on once your product goes live and how to maximise early momentum.

  • Distribution - how to get the right people to discover, engage with and support your launch.

  • Ranking & momentum - understanding the signals that matter and how to build momentum throughout the day.

  • What actually works - real examples, experiments and lessons from three Product Hunt launches.

Who should join?

Founders, product managers, marketers, GTM folks, indie hackers and anyone preparing to launch a product on Product Hunt.

Especially if you’re wondering:

“How do I prepare for a Product Hunt launch?”

“How do I get my first supporters?”

“What should I do on launch day?”

“How do I get more visibility on Product Hunt?”

“What does it actually take to reach Product of the Day?”

About The GTM School

This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.

A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.

Community Partner - Flo 101

We’re excited to have Flo 101 as the community partner for this session.

Flo 101 brings together builders, founders and professionals around technology, startups and the future of work.

A great community to bring people together and talk about what it actually takes to launch, distribute and get your product noticed.