Product-market fit with Rob Snyder 🍻

Rob Snyder spent two years struggling to find product-market fit. After a last-minute pivot, his startup went from $0 to $4M in annual recurring revenue in the next two years.

If you’re doing demo after demo, following up endlessly and still struggling to close, how do you know whether to change your pitch, your product or who you’re selling to?

Join Founders on Tap for a workshop with Rob Snyder, founder, product-market fit advisor and author of The Power of PULL.

Using his push vs. pull framework, we’ll explore why some sales take constant convincing, how to find customers with a reason to buy now and how to build around what they’re already trying to accomplish.

We’ll get into:

  • Why someone can have a problem, like your solution and still never buy.

  • How to spot real demand in customer conversations.

  • What makes your product a priority instead of a “maybe later.”

  • How to turn one customer’s success into something you can repeat.

For founders looking for their first paying customers or wondering why every new sale still feels so hard.

Bring your questions about your own startup for the Q&A, grab a drink and meet other founders figuring it out alongside you.

About the speaker

Rob Snyder is a founder, product-market fit advisor and author of The Power of PULL. He grew his first startup from $0 to $4M in annual recurring revenue in two years and developed the PULL framework to help founders understand what makes customers buy.

His work focuses on finding real customer demand and using early sales to figure out what a startup can sell repeatedly.

What should I expect?

6:30–7:00 PMArrive, grab a drink and meet a few founders.

7:00–7:45 PMWorkshop with Rob Snyder.

7:45–8:05 PMQ&A. Bring the questions you’re working through.

8:05–9:00 PMStick around for more drinks and conversation.

🧠 About Founders on Tap

Founders on Tap brings founders together for practical workshops in SF’s coolest spots.

Each session goes deep on one useful topic, from GTM and fundraising to community, automation and finding your first customers.

Come to learn something you can use. Stay to make founder friends.

Startup lessons over drinks.

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Want to speak at Founders on Tap?

👉 Fill out our speaker form.

We’ll reach out if your session feels like a good fit.

Do I have to be 21+?

Yes. You must be 21+ and present a valid ID to enter the venue.