How product strategy changes at every order of magnitude, and why Groww is living both journeys at once
Groww is India’s leading investment platform, serving crore+ users across billions of transactions. At the same time, teams inside Groww are running true zero-to-one plays with recently launched products like W, 915, MF Prime and US Stocks, building the initial sets of 1,000 users all over again.
That's the session: not just how big companies build products, but what actually shifts between 1,000 and 1 crore users, and what you should deliberately not do early.
Who this is for
Pre-seed to Series A founders, early PMs, designers, and engineers making irreversible product decisions right now, with limited data, limited people, and no margin for error.
What you'll walk away with
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When does "move fast and break things" stop working? In fintech, a bug isn't a bad review, it's someone's money. Where speed is sacred, where reliability is non-negotiable, and why that line moves between 1,000 users and 1 crore.
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What did we believe at 1,000 users that turned out to be completely wrong at scale? The assumptions that quietly died once transactions started happening every second.
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How do you make product decisions before you have data, and after you're drowning in it? Both are hard. Differently.
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The 0→1 paradox inside a scaled company. Why the instincts that got Groww to a crore users actively hurt when building MF Prime, W, and US Stocks, and what had to be unlearned.
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Building for Bharat, not a persona. What "diverse users" really means when your base spans first-time investors in tier-3 towns and power traders in Bangalore, and how that reshapes design decisions.
Agenda: 60 min core + open networking
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The Journey in 3 Charts (10 min): Three inflection points where Groww's product philosophy had to change, or the company would have stalled.
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Decision Autopsy (20 min): Four leaders walk one real product decision end-to-end: the data, the debate, who disagreed, the tradeoff, what happened. Product, design, engineering, and CX each narrate their side of the same call.
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"At 1,000 vs At 1 Crore," Rapid Fire (10 min): Same question, two answers. How do you ship a feature? Handle a bug? Say no to a user? The contrast is the lesson.
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Open Floor: Bring Your Hardest Question (20 min): Not a polite Q&A. Founders bring their real scaling dilemmas and the panel workshops them live.
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Brunch + Networking: Direct access to the four leaders and the broader Groww product org.
Speakers
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Vikas Bansal, Head of Products, Analytics, Business & Operations. The decision frameworks behind features used by crores.
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Adit Sunil Gupta, Head of Design. Designing one product for a first-time SIP investor and an F&O trader.
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Nishant Singh, VP, Engineering. Keeping systems reliable when money moves every second, without freezing shipping velocity.
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Sunil Bissa, Head of Customer Experience. What a crore users' complaints teach you that dashboards never will.
Moderator: Suhas Motwani, Founder, The Product Folks
Details
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Date: August 8, 2026
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Time: 11:00 AM onwards, followed by brunch and networking
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Venue: Groww HQ, Vaishnavi Tech Park, Sarjapur, Bangalore
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Format: Moderated panel, live decision autopsy, open-floor AMA
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Audience: Curated. Early-stage founders, PMs, designers, and engineers, via Basecamp
This is a curated room, kept small on purpose, and entry on approval basis. Expect direct access to the panel, not a lecture hall.
About The Product Folks
The Product Folks is one of the world's largest volunteer-driven communities of product builders, leaders and founders who want to shape the future and grow together. We host events, mixers, dinners & more across 30+ cities globally.
This event is part of Basecamp, a community-powered tech week in Bengaluru bringing founders, builders, and operators together. Basecamp is free for the community and powered by the community.
