Build the right things, in the right order and without wasting time or money.
Marketing doesn’t start with ads—and it doesn’t wait until you’re “ready” either. This practical, founder-focused session breaks down what to do first, what to delay, and why sequencing matters when you’re building a product from zero to traction.
Whether you’re pre-launch, early revenue, or bootstrapping your next idea, this event will help you avoid common marketing traps and focus on what actually moves the needle.
What we’ll cover
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When to Start Building a BrandLearn what “brand” really means for early-stage founders—and why it’s not about logos or colors.
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Why Brand Building Starts EarlyHow clarity, positioning, and trust compound long before you spend a dollar on ads.
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When to Start Performance MarketingThe signals that tell you you’re actually ready to run ads—and what happens if you start too soon.
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Why Ads Should Come LaterHow premature paid marketing burns cash, masks product problems, and slows real learning.
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How to Acquire CustomersProven, low-cost acquisition approaches founders can use before scaling paid channels.
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Customer Acquisition StagesA simple framework to understand what works at each stage—from first users to repeatable growth.
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What Founders Should Prioritize FirstWhere your limited time and energy should go in the early days (and what to ignore).
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Saving Founder Time Building ContentHow to create leverage with content without becoming a full-time marketer.
Who this is for
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Founders at idea, MVP, or early-revenue stage
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Indie Hackers and solo builders
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Product-led teams who want sustainable growth, not vanity metrics
Event Outcome:
You’ll leave with a clear mental model for marketing, a better sense of timing, and a prioritized action plan you can apply immediately.
Instructor: Wishva Shah, Founder @ Sorsiri
No fluff, no buzzwords, just fundamentals that scale.
