Go-To-Market Yourself: Treat Your Career Like a Product

Building a career you love isn't just about working hard—it's about visibility, connection, and taking bold steps before you feel fully ready. Join us for an actionable session on how to package, market, and scale your personal brand.

About the Speaker

Andrea "Andy" Halal is the Growth and Community Lead at Crimson Academies (an Auckland-based EdTech venture studio) and co-founder of Auckland Expat Girlies. After winning an all-expenses-paid trip that inspired her to relocate from the Philippines to New Zealand in 2024, Andy built her life, network, and career from scratch in just two months. Today, she writes GTMY (Go-To-Market Yourself) on Substack, sharing strategies on personal branding, network amplification, and "Big Leap Energy."

What You’ll Learn

  • The GTMY Framework: Treat your career as a product using three core pillars: Visibility, Connection, and Big Leap Energy.

  • Rapid Networking: How Andy landed a role and built an overseas network under a strict 2-month deadline.

  • Interactive Intro Activity: Break into small groups to practice pitching your background and your Big Hairy Audacious Goal (BHAG).

  • AI-Assisted Content Challenge: Learn how to turn your everyday experiences into compelling LinkedIn and Instagram posts using simple AI prompts.

Event Details

  • Date & Time: 1:00pm Saturday Sep 19 (Schedule below)

  • Venue: Dear Darling Cafe, 175 Katipunan Ave, Project 4, Quezon City

  • Host: Minerva Glindro (Senior Visual Merchandiser; Flos, B&B Italia, Louis Poulsen, Fendi Casa)

Agenda

  • 1:00 PM – 1:20 PM: Registration

  • 1:20 PM – 1:30 PM: Icebreaker

  • 1:30 PM – 2:30 PM: Keynote & Activity: Go-To-Market Yourself by Andy Halal

  • 2:30 PM – 3:00 PM: Open Forum & Social Networking

Sign up is FREE

However we'd greatly appreciate supporting our Host Café — Dear Darling Café by purchasing anything from their menu

Connect with Andrea

  • LinkedIn | Instagram | Substack (GTMY)