Most B2B founders don't start out as salespeople. But at some point, closing the first customers is your job.
Early Days is Antler's speaker series for founders at the very beginning. For this episode, we're hosting Pete Kazanjy, author of Founding Sales: The Early Stage Go-to-Market Handbook, the go-to guide for founders stepping into a selling role.
Pete will cover:
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How to sell something new that buyers haven't seen before
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Running real commercial conversations as a technical or first-time founder
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When and how to hand sales off to your first hire
Who it's for: Early B2B SaaS founders doing founder-led sales, first sales hires, and first-time sales managers.
