Most B2B founders don’t start out as salespeople. But when you’re getting a company off the ground, you’re usually the one closing the first customers.

For the first Early Days event, we’re joined by Pete Kazanjy, author of Founding Sales: The Early-Stage Go-to-Market Handbook.

Pete will share practical advice on:

  • Selling a product or category buyers haven’t seen before

  • Running customer conversations as a technical or first-time founder

  • Knowing when it’s time to bring on your first sales hire

Who it’s for: Early-stage B2B SaaS founders doing founder-led sales, first sales hires, and first-time sales managers.

Agenda

  • 6:00–6:15 PM: Doors open

  • 6:15–6:30 PM: Welcome and intro

  • 6:30–7:00 PM: Pete’s keynote

  • 7:00–7:30 PM: Q&A

  • 7:30–8:00 PM: Networking and refreshments

About Antler

Antler is an early-stage venture capital firm with a focus on inception stage founders and a community of resident tech entrepreneurs and operators. Residents are immersed in a community with everything they need to explore what's next, build, and scale at lightning speed. For more information on Antler and to apply to become a resident 👉 https://www.antler.co/location/us