Every app founder knows the paywall is the hardest wall to get someone over. So for New York App Week, we're making it a literal one 🧗

We're renting out a climbing gym and naming every bouldering route after a real growth struggle. No ropes, no rope course, just short walls, big soft mats, and a room full of app builders.

Backed by RevenueCat and Braavo Capital as an official New York App Week event.

Total beginners welcome. Most of the room will be first-timers, and the gym staff get everyone started, so you do not need to have touched a climbing wall in your life. Come as you are.

How it goes:

  • warm up together and figure out who's secretly been climbing for years

  • send the paywall: climb the named routes, easy to brutal

  • coffee, good chaos, and the growth war-stories that actually matter

  • one big sweaty group photo, because content

Bring: gym clothes and a water bottle. We'll sort the climbing shoes. Optional but encouraged: your worst retention number or best growth back, as a conversation starter.

Might grab food after, tbd.

Hosted by An Nayal (@consumerxai) - built and exited Flamme (acquired by Arya), now building Agniverse (UGC Media House & GEO Search Lab) and Handler (Vibe Marketing Agent for App Makers), and posts way too much about consumer apps & ai growth. Supported by our friends at RC, legendary folks.

Heads up: you'll sign the gym's standard climbing waiver when you arrive. Spots are limited by the size of the gym, so RSVP early.