In partnership with Lifelong Learning Institute

About this event

Learn how to plan, write and launch a full marketing campaign with Claude, from first idea to ready-to-post content, in one hands-on session.

Description

Marketing teams are being asked to do more with less: more channels, more content, faster turnaround. AI can help, but most people only use it to "write me a caption."

In this hands-on session, Claude SG Community and Lifelong Learning SG show you how to use Claude as a real marketing partner. You'll learn how to research, plan, write and polish a whole campaign, and how to keep it sounding like your brand rather than a robot.

No technical background needed. If you can write an email, you can do this.

What we'll cover

  1. Getting started: Claude as your marketing teammate

  • What Claude is good at in marketing, and where you still need a human

  • Setting up Projects so Claude remembers your brand, audience and tone

  1. From idea to campaign plan

  • Using Claude to research your audience and competitors

  • Turning a rough idea into a clear campaign brief: goals, key messages and channels

  • Brainstorming angles, hooks and campaign names

  1. Creating the content

  • Writing social posts, emails, ad copy and landing page text

  • Adapting one message for LinkedIn, Instagram, TikTok and email

  • Creating content calendars and posting schedules

  1. Keeping it on-brand

  • Building a simple brand voice guide Claude can follow

  • How to give feedback so Claude's next draft is better

  1. Best practices and watch-outs

  • Fact-checking, accuracy and avoiding generic "AI-sounding" copy

  • Privacy: what not to paste into AI tools

  • Responsible use: disclosure, copyright and keeping your judgement in charge

  1. Live demo and hands-on practice

  • We'll build a mini campaign together from scratch

  • Bring your own product or event and leave with a draft campaign you can use

Who this is for

  • Marketers, content creators and social media managers

  • SME owners and solopreneurs who do their own marketing

  • Anyone curious about using AI for their work, at any skill level

What to bring

  • A laptop (a phone is fine for following along)

  • A free Claude account at claude.ai. Sign up before the session.

  • A product, service or event you'd like to market (optional, but you'll get more out of it)

About Claude SG

Making AI accessible for everyone.

Support our non-profit community by following us on:

Register: lu.ma/claudesg · Community: claudecode.sg · Telegram: t.me/claudesg

Linkedin: https://www.linkedin.com/company/claudesgPls follow to support> Founder Linkedin: https://www.linkedin.com/in/bboxfred/

Proudly partnering with LLSG to upskill Singapore, one workshop at a time.

Lifelong Learning Institute — our ongoing partnership with Lifelong Learning Singapore, the national centre for continuing education and skills development. Together we're bringing hands-on AI building workshops to LLI on a regular basis, making practical AI skills accessible to everyone in Singapore. Every person in the room completes Anthropic's official Claude Code 101 course and gets certified while building something real.