This session covers the full business-to business (B2B) business development arc: from defining your ideal organizational client and building a pipeline to navigating procurement processes and negotiating partnership agreements.

Speakers will address how AI is changing B2B sales, from using AI to research prospects and personalize outreach at scale to AI-assisted contract review and customer relationship management (CRM) tools that help small businesses manage complex sales cycles.

LEARNING OUTCOMES

  • Define your ideal B2B client profile and identify 10 target organizations to pursue this quarter.

  • Understand how purchasing and procurement decisions are made inside midsize and large organizations.

  • Leave with a simple outreach sequence and partnership pitch you can deploy immediately.