Behavioural science built some of the most valuable products in the world. AI is about to rewrite the playbook.

Nudges, choice architecture and habit design used to be slow, bespoke work: a team of behavioural scientists, a few experiments, a report. AI changes that. Personalised interventions at scale, synthetic research participants, products that adapt to every user in real time. So what does the next behavioural science unicorn look like, and who builds it?

What you'll get

  • The honest story of building a behavioural science business through to an exit

  • A clear view of where AI and behavioural science meet, and where the opportunities are

  • A room of founders, researchers, product people and investors who care about human behaviour

The evening

  • 6:30pm: doors and drinks

  • 7:00pm: the founder story. Jez Groom, founder of Small Wonder Consultancy, on building a behavioural science business from the first client to an exit: what worked, what nearly didn't, and what he'd do differently with AI today.

  • 7:40pm: AI meets BeSci. Personalisation at scale, AI-run experiments, ethics and manipulation, and where the money is, with a quick live look at Saint, an AI employee, as a working example. Then Q&A.

  • 8:15pm: drinks and networking until 9pm

Who it's for

Founders, behavioural scientists and researchers, product, growth and marketing people, and investors interested in the science of human behaviour and what AI does to it.

Hosted by Encode Club at Encode Hub, London's AI centre in Shoreditch (41 Pitfield Street, London N1 6DA). Free to attend. Spaces are limited and every registration is reviewed by the team, so you'll hear from us once you're approved.