Workshop In 4 days
November
Friday
13:00–16:00 2026 · Singapore time
You sign up with the host. foundercal only links to it.
Everyone says distribution matters more than product.
But most founders became founders because they love building, not posting. So distribution gets dreaded, put off, and left hoping it'll sort itself out. It won't.
Or maybe you've started, and hit a wall, or you've run out of ideas, burnt out posting into the void, or struggled to stay consistent with no one holding you accountable.
It's hard to do alone. So let's do it together.
What is Building Together?
A 3-hour session where founders sit down and work on distribution side by side.
New to content? Leave with a clear content strategy, a channel to focus on, and your first week of content ideas.
Already posting? Get your profile reviewed and improved, and leave with at least a week of content planned.
Instagram, TikTok, LinkedIn or elsewhere: we'll work with whichever channel fits your business goals.
How the session runs
Share (30 min)What content strategies people are using these days, a rundown of content formats and distribution channels, and how to choose what fits your business. Drawn from creators like Emonee and Dan Koe, and from my own experience growing a product through organic social.
Build on your own (1 hr)Using a guided workbook and AI prompts, you'll:
Choose your content strategy and channel
Research inspiration in your niche
Come up with your first week of content ideas
Need a starting point for your brand? There's a starter kit prompt for your first colours and tone of voice. Keep it rough. The point is to experiment.
Share your content ideas and refine them together
Get new ideas from the group if you're stuck
Set up your profile and cover image, or get feedback on the one you have
You'll leave with
At least a week of content ideas, ready to post
A content strategy and channel to focus on
A profile that's set up, or reviewed and improved
The workbook and AI prompts, to keep using at home
Other founders who'll keep you accountable
After the sessionSubmit the work you did, and you'll be added to our group chat. Everyone there has done the work, so we keep each other going week after week.
Who it's forFounders running a B2C business, or about to launch one, who know they need distribution and don't want to do it alone.
Who it's not forAnyone building a personal brand to become an influencer or land sponsorships.
BringA laptop and your business, whether it's live or still an idea.
Why I'm hosting thisHi, I'm Lucian Grey. I grew my last product to a 2,000+ waitlist and a sold-out pre-sale using only organic social. Now I'm building a B2C business again from the ground up, and I've learned that building alone is hard. It's hard to stay accountable, and hard to know if your ideas are any good without someone to bounce them off. So I'm starting the room I wish I had.
About ground:upground:up is a weekly series where founders build their businesses together, one fundamental at a time. This week is brand and content.
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Investors in the room
Investors in the room
Founders pitch