How do you decide, now that we all know AI is (just) a tool?

A breakfast session for Marketing and Commercial Leaders who are done with the hype and want to talk about real decisions.

Who’s opening

Thomas van Til, VP of GTM at Contentoo and Mehak Chowdhary, ex-VP of Marketing at TestGorilla, have already been down every AI rabbit hole, so you don’t have to. They’ll share their own builds, their bets and what they learned.

What you’ll see

Real AI builds from the Contentoo and TestGorilla teams:

  • What they cost

  • What changed

  • How we’re measuring results and ROI

Then it’s your turn

We’ll split into two small groups for an open conversation where everyone gets a say, the quiet thinkers as much as the big talkers.

Two questions:

  • How do you decide what to build, buy or outsource?

  • What does a good marketing hire look like when demand for content is growing faster than your headcount, and you can’t afford to lose authenticity?

Expect an open, honest discussion in an intimate group (potentially about a tool that’s clearly note going anywhere) and forming new connections in an intimate circle.