What’s actually working for AI products right now?

Hosted by Catalyst Bay, AScaleX, and Brex

Most AI events are vendors talking about their own product. This one is the people responsible for growth at AI companies talking about what actually moved numbers.

A panel, a round table, and a long happy hour. 80 people · 40 founders + 40 GTM leaders, so you will actually talk to everyone.

The panel: Going to market when the category is contested, and nobody has won it yet. How to find demand before you have anything to sell. What positioning survives contact with real buyers. How to pick first customers for distribution rather than revenue.

The round table: An open conversation around the GTM challenges people in the room are working through right now. Bring a question, compare approaches, and hear how other founders and operators are thinking about demand, positioning, customers, and distribution.

Happy hour: Food and drinks, and the part of the evening where the useful conversations happen.

Who this is for

  • GTM leads and heads of growth at AI companies

  • Founders still running go-to-market themselves

  • First marketing and sales hires at AI startups

  • Investors who spend their time on portfolio distribution

What you leave with: A positioning read on your own product from people who have done it. Two or three tactics you can run next week. And a short list of people worth following up with.

Schedule

4:00 PM Doors, drinks, and snacks4:30 PM Introductions around the tables5:00 PM Panel: going to market for AI products6:00 PM Round table discussion6:45 PM Food and happy hour8:00 PM Wrap

Thursday, October 1, 2026About Catalyst Bay

Catalyst Bay started with Techstars Startup Weekend SF hackathons. Now it's a 10,000-person SF community running pitch nights, fireside chats, and meetups for the people building and betting on AI products: founders, investors, engineers, designers, PMs, marketers, and devrels.

About AScaleX

AScaleX is a global creative and growth agency that partners with startups and enterprise teams to build scalable marketing engines. Blending strategic storytelling and data-driven insights, AScaleX helps brands cut through the noise, connect with the right audiences, and drive measurable growth.

About Brex

Brex is the intelligent finance platform that empowers growing companies to spend smarter and move faster – in more than 200 markets. By combining the world's smartest corporate card with intuitive spend management software and banking, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-powered automation and agents eliminate manual expense and accounting tasks for customers. Tens of thousands of the world's best companies, from startups to enterprises, run their finances on Brex – including DoorDash, Anthropic, Zoom, Plaid, and SeatGeek. Learn more at brex.com.