YouTube: Your Full-Funnel Engine for Incremental Growth

Scaling through performance marketing alone hits a ceiling fast. As CAC climbs and competition intensifies, most brands get stuck.

YouTube isn't just an ad platform. It's a full-funnel growth machine. On June 5th, we're hosting an exclusive, in-person half-day session with the YouTube team at Google Anantha to show you how to use it to generate top-of-funnel demand at scale.

This is exclusively for marketing leaders and CMOs at startups only. Please plan to be in Bangalore for the full session.

Bring your toughest growth challenges and come ready to look under the hood of YouTube's newest tools.

What we're covering:

India's Creator Explosion: 2M+ creators, Shorts search momentum, and why not having a voice isn't an option anymore.

Brand as Creator vs. Partnerships: Build your own voice (think CRED, The Whole Truth) or leverage creator partnerships through the A.R.T. framework. We'll walk through both playbooks.

Creator Partnerships: Hub First look at Google's newest tool for discovering authentic creators, managing outreach, and tracking performance in one place.

Live Strategy: We'll do a real teardown of top trending creators for your audience and build an actionable plan live using Reach & Performance Planner.A LIVE Q&A: with a top YouTube creator management platform and YouTube creators on how you can partner with them and what differentiates the platform vs othersConsolidated buying of all digital media: Google allows you to consolidate, planning, reporting and optimisation of all the top digital properties in India. Find your audiences where they are across multiple marquee websites, OTT platforms and Apps

Speakers:

• Keynote Speaker: Shalini Puchalapalli, Country Head, Google Customer Solutions

• Anand Iyer, Group Product Manager, Google

• Richa Pal, Senior Sales Lead, Google

• Aroma Kasat, Strategic Partnerships, Google

• Sahil Chopra, VC Partnerships, Google

• Yash Rajgarhia, VC Partnerships, Google

Who this is for: Founders, CMOs, and growth leaders at startups working on scaling top-of-funnel demand and exploring new channels beyond traditional performance marketing.

When: June 5th, 9:30 AM to 3 PMWhere: Google Ananta, Bengaluru (in-person only)