This event will be held in English
No, this isn't your average networking event. Bereisheet Tech GTM & Marketing Groups together with Leave a Mark - brings together our New York’s community finest and sharpest minds to explore how storytelling drives business success - served with perfectly crispy schnitzel and chilled bubbly champagne.
Event will be held in English.
Agenda
6:00pm – Arrival and Networking.
7:00pm - The Elevator Exercise.
Hosts: Avital Tzubeli Fester, Head of Global Storytelling at Leave a Mark. 7:10pm Introduction to the Schnitzel & Champagne Concept
An inspirational talk on how unexpected pairings (like schnitzel and champagne) are exactly what sparks the most creative, original ideas - plus a short introduction to Leave a Mark.
Host: Asaf Sides, Co-founder & CEO at Leave a Mark.
7:25pm Idan & Arnon: Bringing the Concept Home
Idan and Arnon ground the concept in their communities' day-to-day reality, bringing perspectives from different worlds to show why bridging between them is exactly what makes this pairing powerful.
Hosts: Arnon Sobol, Managing Director, Head of Business Technology at ZCGC & Idan Gol, CMO at OX Security.
7:35pm - Panel: Founders Are from Venus, CMOs Are from Mars, Sales Are from the Moon.
Yotam Cohen (Founder at Daisy), Tal Kapulnik (CMO at EON), Dror Zaide (Co-founder and CRO at Eleos Health) in a candid conversation about where founders, CMOs, and CROs. Host: Idan Gol. CMO at OX Security.
7:55pm Doubling Down on Humans in the Age of AI
Michal, CMO of Litify, on why she chose to center the brand around "Unleash your legal team's full potential" — and how that through-line held across a brand video, AI characters, and evolving creative.
8:10pm - Story. Magic. Talent: What Makes a Brand Impossible to Ignore.
A one-on-one with Scott on how to build a brand that's genuinely differentiated when everyone has the same tools. He'll share the three lenses New York Festivals use to evaluate winning campaigns — Story. Magic. Talent. — through iconic New York voices, plus a deep dive into 2–3 breakthrough campaigns and practical takeaways on finding the story only you can tell.
Scott Rose, President, Advertising Competitions at New York Festivals
Host: Arnon Sobol, Managing Director, Head of Business Technology at ZCGC.
Speakers & Presenters
Avital Tzubeli Fenster - Head of Global Storytelling at Leave a Mark
Yotam Cohen - Founder & CEO at Daisy
Dror Zaide - Co-founder & CRO at Eleos Health
Tal Kapulnik - VP Marketing at Eon.io
Michal Barash - CMO at Litify
Scott Rose - President, Advertising Competitions at New York Festivals
Arnon Sobol - Managing Director, Head of Business Technology at ZCGC
Idan Gol - CMO at OX Security
Asaf Sides - Co-Founder & CEO at Leave a Mark
About Bereisheet Tech
Bereisheet Tech is the largest Israeli tech community outside of Israel.
Active for over a decade, the community includes 1,500+ members, hosts ~50 in-person events annually, and operates across 20+ content-driven sub-communities (Founders, AI, Product, VC, Fintech, Job Market, and more).
We operate as a non-profit, built around real connections:
between founders and investors, between Israel and the U.S., and between people who are actively building companies — not just talking about them.
For many Israeli tech leaders in New York, Bereisheet Tech has become their professional and community home.
