Join a selective group of CMOs, senior marketing leaders, and growth executives for an invite-only evening of discussion and networking on how teams measure what marketing is actually doing as AI reshapes the buyer journey.
Buyers no longer move through the funnel the way the dashboards assume. They ask an AI assistant before they reach your site, research in places you cannot track, and arrive late in the cycle already decided. Last-click attribution and the standard funnel models were built for a world that is disappearing, and the numbers most teams report to the board are starting to measure the wrong things.
This is a high-signal room for leaders rethinking acquisition, retention, attribution, and ROI under those conditions. Compare how peers rebuild attribution when the clickstream goes dark, what they now count as a leading indicator, how they defend the marketing number to a CFO with questions, and where AI helps the measurement problem rather than adding to it.
No pitches. No sales presentations. Just strong peers, real numbers, and useful conversations.
Who You'll Hear From
Frederik Hermann. Senior Director of Performance & Growth Marketing, 23andMe
Dominic Williamson, Director of Marketing Analytics, WeDey. Previously Meta, eBay, and Instacart.
Harsha Vankayalapati, CEO and Co-Founder, AgentWeb
Moderator: Murray Newlands
Who Should Attend
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CMOs and VP Marketing
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Heads of Growth and Demand Generation
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Marketing Operations and Analytics Leaders
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Chief Digital Officers
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Marketing Technology Leaders
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AI and Transformation Leaders
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Leaders at funded and growth-stage companies
Topics
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Attribution When the Clickstream Goes Dark
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Measuring AI-Influenced Buyer Journeys
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Leading Indicators That Survive the Funnel's Decline
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Defending Marketing ROI to the CFO
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Where AI Sharpens Measurement, and Where It Adds Noise
Format
Panel Discussion · Networking · Light Food and Drinks · Peer Introductions
Wednesday, August 19, 2026. 5:30 PM. Palo Alto, CA. Exact address shared upon approval.
Attendance is limited and subject to approval.
Top Executive Partners
ThinkingAI · AgentWeb
Host
Open Future Forum is a private executive community based in Silicon Valley, founded by Murray Newlands in 2019. Its network reaches tens of thousands of executives and investors worldwide. It runs a year-round calendar of small, off-the-record dinners, panels, and mixers for senior executives and investors, including CEOs, CFOs, CMOs, CISOs, private equity leaders, founders, and AI leaders, alongside role-based communities including the CMO Executive Forum. Beyond events, Open Future Forum convenes peer groups and executive boards and publishes original research built on first-party survey and qualitative data from its executive network.
