Still copying and pasting between tools? Writing outreach manually? Spending hours on proposals that could write themselves? AI won't fix your GTM on its own — but knowing how to use it properly will.
This is a hands-on workshop. You will leave with working automations, not slides about automations.
About
A full-day working session on using Claude Code and Co-Work to automate real GTM tasks — built for marketers, founders, and SaaS operators who want to move faster without hiring more people.
Led by Krzysztof Pawlak (Wayve, ex-Callstack) and Artur Wala (model:guide) — practitioners who run GTM with agentic AI daily, not consultants explaining theory.
No prior coding experience required. If you can describe a task, you can automate it.
What you'll walk away with
By the end of the day you will have:
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Set up your first GTM automations — running, tested, and ready to use on Monday
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Built an agentic GTM workflow — connecting your tools, data, and Claude in a way that actually works
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Learned to use Claude Code for Sales & Marketing — from research and outreach to proposals and reporting
Who is this for?
Marketers, growth operators, SaaS founders, and revenue leaders who want to use AI beyond ChatGPT prompts. You don't need to be technical — you need to be willing to build something.
Agenda
Format: Workshop
Time: 10:00 - 17:00, lunch included
10:00 - 10:15 Intro - Claude for GTM: Cowork, Code & Design
10:15 - 11:00 Prep: Projects, Skills, CRM connector, Company context
11:00 - 11:45 Use case 1: ICP search & prospecting
11:45 - 12:30 Use case 2: Account intelligence & Lookalikes
12:30 - 13:00 Use case 3: Generating offers & content
13:00 - 13:45 Lunch break
13:45 - 14:30 You know what's even better than building? Sharing. Let's build and share your new shiny toys with the team and watch it fly.
14:30 - 16:30 Build time!
While we'll setup and build together all day long, this slot is for you to address your existing workflows. 16:30 - 17:00 Show Time! Demo what you’ve built to win :)
Supported by Anthropic - credits will be provided on the ground for each participant.
Access
Paid. Accept only — spots are limited to keep the format hands-on.
Hold a GTM Week Full Pass? This workshop is included.
