BRAND MUSLIM Pro-level Workshop - Full day

A full-day workshop, featured in Muslim Tech Week, exploring how values-led brands can grow with clarity, cultural confidence and commercial impact.

Led by Habib Patel, Brand Strategist and Creative Director, this session is designed for founders, CEOs, directors and senior marketing leaders looking to sharpen their positioning, strengthen their narrative and build brands that genuinely resonate.

Through strategic frameworks, real-world analysis and guided exercises, we’ll explore how Muslim-led organisations can communicate confidently while staying grounded in their values.

Whether you are scaling a company, leading a community organisation or repositioning an established brand, the workshop will leave you with practical tools, sharper thinking and greater clarity.

Lunch and refreshments will be provided throughout the day, with time and space accommodated for salah.What We’ll Explore

Understanding Modern Brands and How They Influence Behaviour

• What separates memorable brands from forgettable ones

• Analysing effective brands and the strategies behind them

• Understanding positioning, perception and cultural relevance

Audience, Competition & Differentiation

• Identifying and understanding your audience

• Mapping the competitive landscape

• Articulating what makes your organisation genuinely different

Brand Storytelling & Strategic Positioning

• The foundations and frameworks of compelling brand narratives

• Crafting a clear proposition and point of view

• Building consistency across messaging and identity

You’ll will work through guided exercises to:

• Clarify your audience and define your positioning

• Strengthen your differentiation and develop a clearer brand proposition

• Apply your brand with greater conviction and consistency