Beyond the Build: Product Strategy, Trust, and User Behavior in the Age of AI

📣AI didn’t just change how we build products, it exposed the cracks in how we design, ship, and make decisions. This meetup brings together three perspectives on the real challenges of AI products: getting users to use them effectively, managing unpredictability and trust, and rethinking product strategy when execution is no longer the constraint. Together, these talks shift the focus from technology to judgment, design, and product thinking.

## Agenda: 18:00 - Gather & Mingle. 18:30 - Opening remarks. 18:40 -"Shipping AI features isn’t enough" by Ellie Jacobs, Product Director LTX @ Lightricks 19:00 - "Shipping Products That Are Almost Right" by Meital Kochawi Levin, Senior Product Manager @ Bringg 19:20 - "Product Strategy in the AI Era" by Hadas Sheinfeld, VP Product @ ProductX.biz 19:40 - Networking & Mingle Time 20:00- Close

🗣️First talk by Elli Jacobs "Shipping AI features isn’t enough" Users often fail to get value from AI-based features, because they don’t use them “correctly.” This talk explores the hidden gap between capability and usage, and how product teams can design experiences that guide users toward better outcomes without adding friction or requiring education. It’s about turning AI from something impressive into something reliably useful.

🗣️ Second talk by Meital Kochawi Levin "Shipping Products That Are Almost Right" Long before LLMs, non-deterministic systems forced teams to grapple with unpredictability, trust, and imperfect outcomes. This talk distills hard-earned lessons into a practical framework for building and managing such products—defining where accuracy matters, designing for failure, and turning users into active contributors to improvement. It offers a grounded approach to making “unreliable” systems feel dependable.

🗣️ Third talk by Hadas Sheinfeld "Product Strategy in the AI Era" AI hasn’t changed the essence of product strategy, but it has removed many of the constraints that once shaped it. As execution becomes easier, the real challenge shifts to prioritization, judgment, and building long-term advantage. This talk redefines how to think about strategy in a world where speed is no longer a differentiator, and exposes the gap between teams that truly have a strategy and those that never did.

## Audience:

• CPO
• VPs
• Head of Product
• Product Director
• Product Pros

👉 Join us for an insightful and inspiring meetup packed with practical takeaways.

* The number of seats is limited , so do hurry up and book yours.

** Prior to the meetup, you will receive an email containing a QR code, which you will be required to present upon entry to the event.

***We’re aware of the Tube strikes in London next week, but fortunately, from Wednesday afternoon through Thursday, train services are expected to operate as usual, so there should be no difficulty getting to the meetup.