Berlin. Designing the Next Generation of AI Experiences

Designing the Next Generation of AI Experiences

AI products are evolving faster than ever. But while interfaces become smarter, trust, clarity, and usability often lag behind. Join us for an evening exploring how designers shape AI experiences people can actually understand, trust, and use with confidence. Together with leading voices from the design industry, we’ll discuss the challenges of designing for AI-driven products, emerging UX patterns, and what it takes to build meaningful human-centered experiences in an increasingly automated world. The evening will feature several keynotes, followed by a panel discussion and networking with Berlin’s design community.

Speakers & Talks

Vitaly Friedman Author, co-author, editor of Smashing Books (https://www.smashingmagazine.com/books), and a curator of Smashing Conferences (https://www.smashingconf.com). He is the UX lead with the European Parliament and Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others.

Talk: Designing For Trust In AI Products

We often assume that just because a product has AI features, users will automatically value, appreciate, and rely on it in their daily work. In practice, people expect software to work — and AI systems often introduce uncertainty, unpredictability, and a lack of transparency. This session explores how to design AI experiences that feel trustworthy, understandable, and genuinely useful, with practical UX patterns and lessons from real products.

Anna Herasymenko Staff Product Designer at Meta, working at the intersection of AI, systems thinking, and product craft.

Talk: Vibe Coding for Craft

AI products can't be designed in static tools. The behavior is the experience — and behavior only shows up when real APIs and real data are in the loop. Designing in Figma is like planning a meal with pre-chopped ingredients. Vibe coding is actually cooking it: discovering the oven runs slow, the recipe has a typo, a spice is missing. That gap between planning and cooking is where craft lives. This talk reframes AI-assisted coding as a repeatable workflow for designing AI experiences: stress-testing edge cases, surfacing the failure modes static design tools hide, and closing the gap between looks right and feels right. Additional speakers and panelists will be announced soon.

Agenda

18:00 — Doors Open & Networking 18:30 — Keynote Presentations 20:00 — Panel Discussion 20:45 — Community Networking

Venue Host​​​

Hosted by SAP Office in Berlin — a front-runner and thought leader in enterprise application software, focusing on innovating parts of the core business, exploring trends, and developing new technologies.

​Hosts​​​

This event is organized by Projector Global Community ambassadors (by Projector Institute):

• Emiliia Karpiuk
• Julia Savchuk
• Yuliia Kovalova

Photos & Video Please note that we will be taking photos at this event. By attending, you agree to be photographed, and grant the organisers permission to use this footage online and for marketing purposes (e.g., on social media or our websites). If you do not wish to appear in photos or recordings, please inform the organisers upon arrival so we can accommodate your request.